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Kellogg’s Vector strives for authenticity with YouTube star | Canadian Grocer

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in August
By Raizel Robin/Marketing Magazine

When Kellogg set out to launch a new campaign for Vector bars, it was faced with a couple of big challenges: the market was already crowded and many consumers questioned the claims made by sports nutrition bars.

http://www.canadiangrocer.com/top-stories/kelloggs-vector-strives-for-authenticity-with-youtube-star-43810
 

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